Food Business Strategy
Food related business
Looking at Japanese small and medium enterprises, most of the business in areas other than the metropolitan area dominates overwhelmingly primary business such as agriculture, livestock, fishery, and food processing business which makes business scalability. The food business, which is the representative industry in the region of Japan, appeals the possibility of potential growth in the global market as the health-oriented and the fineness of Japanese culture in the global boom of Japanese cuisine in recent years.
Based on these trends, SIP decided to start a support project for food related business in response to the needs of local companies and financial institutions. A mid-sized mission to promote real organic vegetables by Vegitalia, Inc. whose CEO Satoshi Koike is board director of SIP, which provides IoT applied agriculture originated by the University of Tokyo and develops new products of Ishigaki Food Products of medium-sized companies which has been provided healthy food to the market in its 60 years corporate history. We will support food companies to spread rural premium food products to wider market.
Regarding the downstream business, along with CEO Saitoh, and new director Shouta Kuraishi who has been managing established nation popular beef restaurant with Block Beef Himaraya over 10 years, SIP will support to create new brand and product menu in the young community of its target through our know-how such as affiliation know-how, daily profit management store management, promotion of SNS, TV, magazines.
In addition, in order to fully support global deployment as SIP, NNPR, INC’s Nick, which has been dealing with the import business of tuna, hamachi and other seafood products from the West Coast to the East Coast in the US market. We will deal with the sale of quality ingredients to wholesale companies, sushi chains, seafood restaurants in the partnership with NNPR.
In future, I would like to support the globalization of high-quality food products, which are Japanese strategic products, in the same way that Japan’s electronics industry has achieved, such as imports and local production.